about me

With regards to my career, one could say I have multiple personalities.

I have over 15 years experience split between interactive marketing communication, web strategy, user experience, web-based technologies and analytics. I have developed and executed multi-channeled digital campaigns for large brands including Ritas Italian Ice, Staples, King of Prussia Mall, and Journeys to healthcare and pharmaceutical brands like Quest Diagnostics, Einstein Health System, Pfizer Animal Health, and Jefferson Health System.

Currently, I am Vice President of Digital Strategy at a suburban Philadelphia based direct response marketing company. I oversee digital strategy, interactive marketing initiatives, web-based operations, and interactive new business initiatives.

Prior to my current position, I was Senior Vice President of Digital Services at D4 Creative Group. Prior to that, I was Vice President of Interactive Services at Lorel Marketing Group where I performed similar tasks, leading interactive operations, online marketing programs and new business development. Additionally, I architected many of the agency's key software tools including its proprietary content management system, mobile website platform, digital catalog platform, marketing automation and a social media acquisition tools.

Prior to joining Lorel, I served as the Creative Director for a workplace training company specializing in web-based e-learning solutions called KnowledgeStart. I was responsible for the overall usability, user experience and development of custom workplace e-learning solutions. My e-learning solutions were utilized by over 500,000 individuals across a variety of industries. Some of my key clients included: Lockheed Martin, Nestle/Purina, Pfizer Animal Health and Dial Corporation.

Prior to this, I co-founded an internet technology company called nGravis. While here, I developed online marketing programs and custom web-based applications for clients such as Atlantic City Convention and Visitor's Authority, Christian Science Monitor, and Bear Creek Mountain Resort to name a few.

I hold a Bachelor's degree in Graphic Arts from Tyler School of Art / Temple University.