Contact Me: 484-601-2502 | Email Me | My Resume

expertise

Interaction between you and your customer is at the heart of what I do. Below is a listing of my primary focus areas and skillsets.

Design User Experience

  • Information Architecture (Wireframes, User Flows, Systems Architecture, Storyboards, Style Guides)
  • Interface Design (Websites, Mobile Websites, Applications, Software, Web-based Campaigns, Email)

Web Strategy & Planning:

  • Discovery / Audits
  • Task and Content Analysis
  • Functional Specifications
  • Usability Testing Plans
  • Heuristic Evaluations
  • Marketing Strategy

Web / Mobile Development:

  • Web / Mobile Development
  • Mobile Applications
  • Web Applications (CMS, CRM)
  • eLearning Application Development

Interactive Marketing:

  • Search Engine Marketing (SEO/SEM)
  • Pay-Per-Click Campaigns
  • Lead Generation Programs
  • Email Marketing Programs
  • Mobile SMS/MMS Marketing Programs
  • Social Media Marketing Programs

Web Analytics:

  • Multi-Channeled Integration of Analytics (Pageview, Behavior, Conversion)
  • Dashboard Creation
  • Post-Campaign Segmentation
  • Management of Media Buys/Placement/Performance
  • Integration of Contact and Behavioral Data sources
  • Development of Conversion Models

 

Languages:
HTML, CSS, XML, PHP, ASP, JavaScript/jQuery

Software:
UX concepting/prototyping (Axure, Balsamiq, Omnigaffle), Adobe Creative Suite (Photoshop, Illustrator, Premiere, AfterEffects), Adobe Flash (AS 2.0/3.0), Microsoft Office (Word, Excel, Powerpoint, and Visio), CRM (Salesforce and Sugar), Marketing Automation tools, Web Analytics (Google Analytics, and Adobe Omniture), Email Marketing tools (Exact Target, Mailchimp, and Bronto), Google Adwords, and Git

 

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