Why do so many marketers
disregard measuring their solutions? How do these individuals
realize successes and areas for improvement?
Analytic reporting can give insight into who is coming to
your site, how long they are staying, what pages they are
not visiting, and when they are leaving. This is all critical
data as it enables designers, developers, strategists and
marketers to step up their game, improve their campaigns,
and revise strategies where necessary. This is essential
to everything I do.
Reporting
Every last bit of your website's
data is measurable. Reviewing this data allows me to
understand and even make recommendations on your web
strategy, see customer trending, your niche industry,
even compare against your competition! Ask to
see a sample of these multi-channeled reports. |
Online
Reputation Management
Sticks and stones right? Wrong. Words
can hurt organizations. With the ever expanding universe
consisting of blogs, social networks, online forums,
etc., it is much easier for words to hurt. I have the
capabilities to monitor "who said what" and
ease the effects of the problem before it hurts an
organization's reputation. |
Heat and Click
Maps
See the way your site looks
through the eyes of your visitor. Unlike click maps
which show only where someone navigated to from a particular
page, heat maps depict exactly where on the screen
someone clicked. Both technologies serve equal importance
and help improve layout, overall user experience and
communication. Upon viewing a click map and/or heat
map I can make recommendations on how to increase performance
based on your user's online behavior. |
A/B Testing
Stop guessing what works and
doesn't work on your site. A/B testing involves scientifically
testing particular items such as banner ads, headlines,
color schemes - even entire landing pages to determine
which will result in the greatest sale or conversion.
I monitor which elements are driving more traffic to
your website. Upon making a determination which is
the better performer, we can opt to delete the lesser
performing asset or revise to increase conversion rates. |
|
