my work

Datacolor

Agency: Lorel Marketing Group

Datacolor is a color management and calibration company. Their flagship product, Spyder4 is a monitor calibration device intended to provide the most accurate colors on-screen and in print. Lorel was tasked with developing a consumer focused microsite in effort to introduce the product to a new consumer audience.

I was responsible for web strategy, and developed all IA for the website – including wireframes, site map and systems architecture.